What's New

• "Putting reviews by everyday people online—teasing out the wisdom of the crowd—has huge implications for business owners."
  -- Fortune Magazine, July 23, 2007

• "We all know how often the best sources of advice about where to go and where to stay are from your friends and your family and people you know from work. This is a way to help you create a network to tap into their knowledge and experiences."
  -- Boston Globe, June 15, 2007

• "It gives word of mouth a megaphone. The effect is simple: It's great if the word is good, terrible if the word is bad."
  
  "Organized online reviews have a value all their own. And they're poised to become the most important feedback mechanism the restaurant industry has. If owners are smart, they'll make the most of it."
  -- Seattle Post-Intelligencer, May 3, 2007

• "Now interest in the review sites is taking a turn. As more travelers post detailed comments on everything from room service to décor, hotels are looking at their postings as market research tools--sources of new ideas, feedback on new concepts and even promotional material."
  -- Kansas City Star, April 22,2007

• "Any manager, whether from a large business or a small one, ought to get personally involved in online communications...A conversation about you is happening out there, and you'd better be part of it."
  -- Chicago Tribune, April 17, 2007

• "Sometimes local businesses have a hard time hearing it," he says. "The reality is, if they continue to hear it, [the problem is] there. And unlike the spoken word, [an online review] impacts a hundred more people."
  -- The Wall Street Journal Online Center for Entrepreneurs
  

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